The scope encompassed designing a standout kit that included a heart-shaped pasta box and related premiums, along with the raffle kit outer box, and 2 posters, all adorned with breast cancer awareness messaging. The deliverables included: 

• Redesigned blue pasta box with heart-shaped window, showcasing Barilla's new heart-shaped pasta

• An employee raffle kit

• Two distinct 24”x36” posters to be displayed at Barilla’s corporate office, featuring calls to action for donations and raffle participation by its employees

• Production assembly and delivery of 5 complete raffle kits, each containing the redesigned heart-shaped pasta blue box, jar of Barilla pesto, and selected premiums