Featured Work

A box of Barilla pasta with heart-shaped pasta pieces and heart illustrations on the packaging, indicating it's a limited edition for Valentine's Day.

Designing Within a Global Brand System

Barilla

Working inside established brands means knowing what not to change.

These projects explore how far a system can stretch—introducing new expression without losing the clarity and recognition it depends on.

Explore
Explore
Illustration of four women with gray hair standing together in front of a background of large green tropical leaves. They are smiling and dressed in colorful blouses. The image is promotional art for a show called "The Golden Girls Kitchen" presented by BuckeList List and available on Hulu.

Golden Girls Kitchen presented by bucketlisters

Golden Girls Pop-up presented by Bucketlisters x Disney

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explore
Pink Apple computer displaying a webpage titled "Celebrating Hispanic & Latino Beauty" with colorful floral and butterfly graphics and product categories including hair care, makeup, fragrance, skin care, and tools and brushes on a vibrant orange background.

Beauty Reimagined

Ulta Beauty

Design doesn’t just communicate—it shapes how people move, react, and participate.

These projects focus on building experiences that guide behavior across touchpoints—balancing emotion, clarity, and interaction to create something people actually engage with.

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explore

ILLUSTRATIONS

Explore a curated collection of past illustrative work, where imagination meets strategy.

Person wearing a light blue denim jacket over a black graphic T-shirt with a cartoon character riding a motorcycle, with text reading "Pizza 'Til the Grave" and "Chicago Retirement Rally 2023".

HNRZ x Whiner Beer Co.
Collab T-shirts + flyer

Year
08/2023

A white T-shirt hanging on a wooden hanger with a cartoon girl holding an umbrella and a bowling ball, and the text "don't be salty. THE SALT SHED". The background features brightly colored graffiti wall art with orange, pink, green, and black accents.

The Salt Shed
Service Industry Dodgeball Tournament Team T-shirts

Year
10/2025

A black business card with a white illustration of a woman holding a cigarette, surrounded by an ornate oval frame, with the text "Beauty by Dolla" underneath, placed on soft, beige satin fabric.

Beauty by Dolla
Esthetician Logo and Business Cards

Year
11/2024

A collage of colorful illustrations related to holidays and celebrations, including candy corns, a witch's hat, target circles, an Easter egg with grass, a hammer and screwdriver crossing each other under the words "HAPPY LABOR DAY" with a gear, and a pencil with a rainbow stripe, with a central smartphone screen showing a Valentine's Day Instagram post from "thekaleidoscopers" featuring a box of hearts.

Kaleidoscope Chicago
Seasonal Social Graphics

Year
10/2022

Card featuring an umbrella over a yellow circle, with text 'El Paraguas'.

AIGA Chicago
Chapter Lotería Deck

Year
10/2024

Illustration of a woman with blonde hair, red glasses, and a blue shirt pointing to the word 'Gobal' in a colorful, creative design with stationery and plants around.

Barilla Global
Sharepoint Graphics and Icon Set

Year
10/2025

PAST PROJECTS

  • White Claw Chicago

  • Maya Delicious

  • Sea Cuisine

  • Penetrex

  • Emporium Selection

  • McCain USA

  • Marinela

  • Grindhouse Cold Bru

  • East Moon

  • Student Work

  • Archive 22

  • Serg Neira Art Website