Ulta beauty

Brand Identity | Experiential Design | Social Media Marketing

Interior of a beauty store with shelves of skincare, haircare, and fragrance products, and a sign reading 'The Beauty Bar' at the entrance.

Projects

Pink iMac computer displaying a website titled "Celebrating Hispanic & Latino Beauty" with colorful geometric and floral patterns, set against a textured orange background.
A red marketing truck with pictures of diverse women smiling and having fun, advertising beauty products, parked on a city street in front of brownstone buildings.
Three smartphones displaying makeup product pages in a store aisle. The screens show palette products with shades and packaging details.
Person holding a tablet in a store, displaying a website for a tech salon with support resources, against pharmacy shelves and promotional posters in the background.
LinkedIn banner for ULTA Beauty with slogan "beauty is BELONGING" in orange text on a pink background, featuring the ULTA Beauty logo and a liked icon.
A person holding a smartphone displaying a loyalty and rewards app with options for rewards, purchases, wishlists, beauty services, stores, inbox, community, and store events.
Ulta Beauty Rewards loyalty reward pin with a crown design and the number 500 on a pink ribbon, on a bright orange background with gift boxes in the corners.
Close-up of a smartphone screen displaying app icons, including UltaLearn, Calendar, Photos, Mail, and Notes against a peach background.